Museum of Pop Culture Rebrand

The Museum of Pop Culture, formerly known as the Experience Music Project, is a museum in Seattle, Washington dedicated to pop culture memorabilia. It has rotating exhibitions along with permanent exhibitions that show images and objects from every part of pop culture from movies to music to television shows. It also plays host to events and concerts. In order to encompass every facet of the museum along with new exhibits, I wanted to create an identity that would be versatile enough to change with each new exhibit and be the foundation for the brand of the museum itself.