MOPOP Re-brand

The EMP in Seattle recently renamed itself to the Museum of Pop-Culture, and is now referred to as MoPOP. With this project I explored what different directions this young brand could have taken and came up with my own new style guide for MoPOP. I used bright colors in the brand to help it stand out, but left the rest of the design very clean and simple so that the exhibits themselves would be what kept the viewer's attention.