This project was for a class on conference branding and design run by Chris Ozubko in which we each got to design every aspect of a theoretical conference. Our only guideline was that the conference had to be about wood in some way. My conference ended up being an ecology conference to take place in Finland, with a theme of the human impact on woodland ecosystems. I approached this project wanting to somehow tie in illustration, which led to my initial thought of illustrating endangered woodland species. To tie this more into the urgent aspect, I included plants growing from the animals to show how the two were innately tied and both needed to be preserved.